ID & Data Resolution

Last updated: February 27, 2026

1. Overview

SimPanel.ai uses identity graph technology to enrich first-party customer data and build accurate simulated buyer panels. This page explains how we resolve, process, and protect identity data throughout the process.

2. Data Sources

We work exclusively with your first-party customer data. This may include hashed email addresses, purchase history, demographic information, and behavioral signals that you provide to us directly.

3. Identity Resolution Process

Our identity graph matches and enriches your customer records using deterministic and probabilistic methods to build a comprehensive view of your buyer segments — including demographics, psychographics, and purchase behavior.

4. Data Enrichment

Enriched profiles are used solely to construct simulated buyer personas for your panel. We do not use enriched data for advertising, retargeting, or any purpose outside of your creative validation engagement.

5. Data Retention

Customer data provided for panel construction is retained only for the duration of your active engagement. Upon completion or termination, all raw customer data is securely deleted within 30 days.

6. Compliance

Our data resolution practices comply with applicable data protection regulations including GDPR and CCPA. We maintain strict data processing agreements with all third-party enrichment providers.

7. Contact

For questions about our data resolution practices, please contact us at data@simpanel.ai.